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5 design elements to consider for your POS displays
Author: Becky Wilson
Point of sale displays need to attract attention and highlight your product. Here are five elements that you should be considering in order to boost your sales.
With the main feature of a point-of-sale (POS) display being to attract customers to your product, it’s important to make sure it stands out for the right reasons. If it doesn’t appeal to consumers, it could end up doing more harm than good. Here are five elements you should consider in order to make your displays as effective as possible.
Many companies choose their brand colours for their POS displays. While in some cases this can be really effective, it might end up limiting your sales potential. Your colour scheme needs to stand out and appeal to your potential audience. It’s worth doing market research to find out what shades will stand out to the people you’re trying to attract.
From a distance, it should be clear to consumers what your product is for. For this reason, it’s often a good idea to link your POS display to this. Show somebody successfully using whatever you’re selling, or visually express what the benefits of it are. This will highlight to customers the benefits of making a purchase before they’ve even touched the product.
Many consumer groups require a good amount of information before they actually make a purchase, and it can be difficult for them to buy something based purely on a POS display. For this reason, many companies provide informational flyers or leaflets about their products along with the display, especially if they are more expensive. This gives customers the opportunity to learn what they need to feel confident spending money.
A POS display doesn’t necessarily have to be about attracting immediate purchases. It can also be about spreading brand awareness to boost sales in the long term. If your product doesn’t lend itself well to impulse buys, it might be better using your displays as an opportunity to make people aware of your business. This will stick in their minds when they eventually decide to make a purchase.
Calls to action
If you want to drive immediate sales, have a thing about what your POS displays actually do to achieve this. How are they encouraging consumers to spend money? You might find that what you’re in need of is a call to action. This can be as simple as “buy now” but they will be more successful if you can give solid reasoning to attract purchases.