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Display units; plastic or cardboard?

28.06.2017

Author: Becky Wilson

It can be a difficult decision to pick the right materials for your business display units, especially if you are on a budget.  There are some key considerations that can help.

It’s easy to overlook something that seems as small as the materials to build your display units out of, but these can actually have a significant impact on your business.

If you are thinking about Free Standing Display Units (FSDU) to showcase your products, then cardboard can be a fantastic and effective option to consider. They provide the ideal stand-alone display that can be easily customised to suit your brand identity, as well as helping you achieve your environmental business goals.

There are many benefits to using cardboard to construct your display units, rather than plastic. They are much more easy to recycle and move around, making it simpler to replace and renew stock as you see fit.

Cardboard display units can also help you achieve your business goals and reach your sales targets, which is part of the reason why they have become so popular with retailers.

Here are some of the ways in which cardboard display units can prove to be an effective resource for your business:

Great versatility

The lightweight properties of cardboard make it much easier to move and adjust display units made of this material than their plastic counterparts. This also offers companies a great deal of flexibility as it means the FSDUs can be placed either inside or outside, providing many more opportunities to engage with your consumers. They are also cheap to manufacture and can be altered to make them more long-lasting, so all your needs can be met.

Reflect brand identity

It can be both costly and time-consuming to sync plastic display units with your individual brand, which is far from ideal if you are looking to market a number of different products or alter your business aesthetics. The design of your cardboard display unit can be easily changed to grab your customers’ attention, while also conveying your brand identity.

Sell your product

Of course, the main objective of any display unit is to sell the products on them. As cardboard FSDUs are so easy to customise, they can also act as a key source of information for your consumers. As well as your own branding, the displays can be used to highlight any product features or selling points that you want to get across. This means that you can diverse from hard selling techniques and allows your sales team to be free from a fixed position.

Need more help understanding all the options when it comes to creating your display units? No problem, our team are happy to help! Get in touch today for a chat! 

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