Point of Purchase Displays play a crucial role in retail marketing and increasing sales in retail. The goal of point of purchase marketing is to encourage consumers to go from seeing a product to actually picking it up and putting it in their basket.
POP Display Solutions highlight a product, showing off its key features and its unique selling points, as well as grabbing customers’ attention. KSF Global are an point of purchase display company, end-to-end point of purchase manufacturer and a POP design agency. We have plenty of experience designing and creating POP display solutions, so we’re well-versed in the best ways to use them.
The first thing you need to bear in mind is that there are a lot of different options available to you when it comes to POP displays. You might choose a display case for a more high-end product, or a rack or endcap for something simpler. The choice you make depends on your product, to a large extent.
For example, if you’re selling something that is a complex shape, it might be beneficial to use a display case enabling consumers to see it from 360 degrees. Alternatively, something with a brightly coloured, eye-catching front will benefit from being on a shelf or rack. Think about how you want your product to be viewed, and how it will therefore be best displayed.
The location of POP displays is almost as important as their design. For example, should you place your product near similar items? One the one hand, this makes it more intuitive for the customer as they’ll see your product as they’re looking for something just like it. On the other, it increases the amount of competition, as there will be plenty of other options for consumers.
You could think about putting it at the front of store, as another example, or next to the tills. Remember that consumers will be at different stages of their retail journey at these points and will therefore have different mindsets.
Making sure your POP displays are as successful as possible is easy when you work with the right point of purchase display company Some questions to ask yourself when thinking about POP display design are:
Different aspects of POP displays will highlight these variable options. There is no one-size-fits-all solution; you’ll need to think carefully about what sets your product apart from the competition, and how to showcase this in a clear and concise manner that appeals to your target audience.
Point-of-Purchase displays, or POP displays, are located throughout your store and act as a way to draw customers’ attention to specific products. Point-of-purchase displays encourage customers to select and ultimately buy a product so they can be located anywhere a customer might consider purchasing a product before they head to the checkout area. Examples of POP displays include end caps, clear display cases or even shelves.
At KSF Global, we have years of experience working with retailers, brands and trade partners, making us one of the top point of purchase display companies in the UK. We can help your business come up with the perfect retail displays to ensure your in-store marketing is a success, so why not get in touch with us today or download the retail design brief template to get started.
