Point of Sale (POS) Display
Whether you’re a retailer looking to increase overall sales or a manufacturer looking for new ways to promote your product, point of sale (POS) displays are a great answer. Catching customers just as they’re about to pay for their items – and are therefore in the right frame of mind to make a purchase can be incredibly effective.
Here at KSF Global, we’ve got plenty of experience creating and designing a wide range of POS solutions. We’ve spent years helping firms in the UK and overseas craft displays that have boosted sales, improved brand recognition and led to a better customer experience. Read on to find out how we can help you succeed.
Best practices for retail point of sale display
We know that POS displays are great for catching customer attention, but how do you ensure they work as best as they possibly can? For that, you need to pay close attention to industry best practice. KSF Global has plenty of experience in this regard, and here’s some of our best advice for this area of retail:
The point of POS display
Firstly, you need to make sure you’re always aware of the end goal of using your displays. For example, are you intending to use it to make people more aware of your brand? Then you might want to use strong imagery and eye-catching colours. A more sales-focused display would probably focus more on the products and their unique selling points.
Of course, the display isn’t for you, it’s for your customers, which means you need to think about how they will be experiencing it. Think about how much time they will have to soak in your point of sale display. If it’s at the tills, they’re probably not going to have enough time to absorb a lot of information, so gear your design towards impulse purchases.
Using retail display stands
One of the best ways to use POS stands is to create a value proposition; something that quickly communicates to consumers exactly why buying your product is the right thing for them. This should be done in clear, concise language, ideally with a specific call to action that informs customers of the main reason they should make a purchase.
This could be as simple as price – if your product is cheaper than other leading brands but provides the same experience, it makes sense for consumers to buy it – or it could focus on a unique selling point. Whatever the reason, you need to make it clear to anyone who sees your display that buying your product is the right decision for them.
Find Out More about our POS Display Solutions
Creating the best POS display for you
At KSF Global, we’ve got plenty of experience crafting the very best point of sale displays for companies both in the UK and elsewhere. We can provide you with generic display materials, or work with you to create a custom solution that matches your needs perfectly.
We want to make sure you create a great retail experience for all involved, showcasing your products and improving your performance. If you want to take your retail displays to the next level, get in touch to find out how we can help.