Perfume Display Stand
Perfume is a tricky thing to market effectively. You’ll mainly see it advertised using visuals or sounds, but the main attribute of perfume is, of course, the smell. And while most perfume display stands allow you to sample the products, getting customers to do so in the first place – or pointing them towards a specific brand – can be difficult.
The best option for in-store marketing is retail display stands. These can be eye-catching and get across a specific message quickly and easily, both of which are key when it comes to marketing perfume. In addition, at KSF we can create a bespoke option that’s right for you, ensuring you can tailor your displays to your customers and your brand.
How to engage customers with perfume display stands
When you look at perfume adverts on TV, you’ll notice they rarely – if ever – talk about the actual scent. This is because it’s incredibly hard to convey this information without waving a bottle of the perfume under the customer’s nose, so they focus instead on the emotions they want their products to convey. This is why you might notice a lot of ads using images of opulence and luxury.
You can do the same thing with your displays. By using visuals that fit with the image you want to associate with the perfume you’re marketing, you can give customers an impression of the scent before they ever smell it. To tailor this perfectly, you need to have a good idea of your audience, so make sure you do plenty of research beforehand.
Making perfume shelf displays work for you
There are plenty of tools at your disposal you can use to market your perfumes. One of these, for example, is colour. You could use a muted, pastel colour scheme to make your perfume seem delicate, or choose bolder, bright tones to evoke rebelliousness and a more exciting scent. Once you have an idea of the ‘personality’ of your perfume, you can tailor the colours to match.
The right perfume retail display stands for you
In order to achieve all this, you’re going to need the right retail display stands. At KSF Global, we can provide you with what you need. We have years of experience creating all kinds of shelving and displays, and can work with you to create custom pieces if none of our available options are right for you.