Promotional displays are the perfect way to spotlight your products. Whether you want to shine a light on bestsellers, new releases, or a brand-new offer, promotional counters are an easy and customisable way to do so.
When putting together promotional displays, there are some things to keep in mind.
We’ve compiled a handy list of tips and tricks to maximise customer engagement:
- Think of colour. Colour is a powerful promotional tool that creates an environment for browsers to respond to. Whether it’s seasonal colours, or your brand colours, think carefully about the colour scheme for your promotional display units.
- Think about balance. You have to consider what shoppers will be intrigued by. Promotional displays that are asymmetrical and have varying heights and widths of products are more likely to create intrigue, and therefore be perused.
- Think of a focal point. Attention can be drawn by ensuring each promotional unit has a focal point, be it a product, signage, or even unique lighting.
Here at KSF Global, we can create bespoke promotional display units perfect for your shop’s needs, regardless of scale, design, or size requirements.