New Product In-Store Promotion

Whether you are selling a product in retail for the first time or it’s your hundredth new product in-store promotional campaign, we can help you to get the right promotional displays in place

POS / POP displays are very effective for new product in-store promotions. Product displays help brands and retailers in the following ways:

  • Increase in-store sales of products.
  • Improve brand awareness and brand loyalty.
  • A better shopping experience for customers who can easily find new products that they would like to try.
  • Makes your product more attractive to shoppers.

Not only can you bring in new and existing customers, a new product promotional campaign can allow retailers to increase foot traffic to the store and enhance the overall brand image.

We will make sure your product display is relevant and in line with the products you sell and the customers you are striving to target and attract. No two brands are the same and this is where our levels of understanding can ensure you have the right display befitting with your customer demographic.

The KSF team have decades of experience, from designing right through to fulfilment and implementation, we offer an end-to-end retail display solution

New Product In-Store Promotion
New Product In-Store Promotion

In-store Promotion

Promoting a product in retail with a POP or a POS display is often the final piece in a product promotion campaign. If you plan to spend resources on advertising, it is crucial that the impact in store is equally as effective.

 

In-store promotions are any marketing or sales promotion that is done in a brick-and-mortar business location. In-store promotions are a highly popular and effective way of presenting products and relaying the necessary relevant information to customers. Typically, in-store promotions are designed to take advantage of people’s tendency to purchase products impulsively and effective in-store promotions can help achieve impulse sales.

We work incredibly closely with brands to manage the message or each campaign so it aligns with the requirements and expectations of your customers.

We have helped hundreds of brands and retailers create innovative and effective promotional displays that are proven to increase sales in-store.

New Product Promotion

POP or POS displays have an incredible impact on shopper buying decisions. In fact, they have been shown to be more influential than tv, radio and press advertising.

In retail, a new product promotion is a persuasive marketing strategy designed to drive sales of that product and will often be focussed purely on that single product or a range or set of products.

 

 

New product promotions involve the management of elements of the promotional mix, which include advertising, sales promotions, digital and direct marketing. Our promotional displays help to bring this altogether and are the main focal point for any shopper going into a store in the sense they are the first point of visual contact they make have with the product on display. As we focus heavily on promotional displays, this means we are highly knowledgeable in how to achieve and deliver the perfect display for your brand.

For a new product promotion, it’s essential to ensure that the final piece of the journey is in place and the product is selected. We work with many brands across the globe to develop and deliver retail product displays for new product promotions.

Case Study

See how we created a sustainable, floor-standing POP display for Hunter’s latest season

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Find out how the KSF team designed a sustainable, versatile display with a sleek design that could be used across the globe.

We were able to deliver impressive results for Hunter Boots, including savings in production costs. Throughout the project, we worked closely with the company to understand their needs and deliver on time, budget and requirements.

Download case study
Hunter boots case study eco-friendly pop display

Globally Created, Locally Delivered

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