Shopper Insights and Shopper Marketing

    Our shopper insights and shopper marketing service can help you to understand how your customers behave when browsing, choosing and purchasing products.

    Using tried and tested techniques, we empower clients to make educated business decisions with in-depth shopper research. Our shopper insights and shopper marketing service can help you to:

    • Make the right decisions.
    • Design effective retail displays.
    • Create high quality retail displays for your brand or retail stores.

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    A variety of shoe displays in a retailer, freestanding and fixed retail shelving

    Globally Created,
    Locally Delivered

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    Shopper Insights and Shopper Marketing

    Globally Created,
    Locally Delivered

    Tell us about you

    Shopper Insights and Shopper Marketing Services

    Understanding how consumers shop, not just what they are buying, gives you greater insight into the placement of displays. It can also help you to determine where retail technology may be useful in a store and how customers browse. Shopper Insights can help you to make the right decisions on:

    • Product displays and packaging
    • Categories or sections in a retail store
    • Placement of promotional products
    • Shopper browsing behaviour

    The value of this service comes in helping to analyse the key influences of brand and category performance. This can help retailers work in tandem with the needs of shoppers, improve collaboration with retail partners, drive brand and category loyalty and overall help retailers grow their sales and market share.

    Using data to create meaningful, actionable insights can be difficult. Shopper insights helps you to make more informed decisions that will get you closer to your customers and allow you to meet and surpass their expectations.

    Our Shopper Insights and Shopper Marketing service can deliver the insights you need to develop the right product displays or retail fixtures. This is all with the aim of helping you make better, faster decisions in order to grow your business and create a great return on investment.

    Shopper Insights give us the intelligence to develop the most effective POS / POP displays and retail fixtures & fittings. It means we’ll be more likely to place the right fixtures & fittings for the kind of store your own or run.

    The research we undertake goes into the concept and design part of our retail project process to guide and confirm our assumptions when developing a final concept and prototype. This is invaluable given the wide array of customer demographics out there in the marketplace.

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    Fashion Store Fittings

    Our Process

    KSF Global's retail design solutions provide a complete end-to-end solution for retail displays. See how our process works.

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    Our process begins by reviewing your brief and discussing your requiremetns in detail. We then help you to define your shopper personas and explore the options for your project using shopper insights and shopper marketing research.

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    Shopper Insights and Shopper Marketing

    Our in-house design team then produces conceptual ideas, visualisations and refined designs until we arrive at the final concept.

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    Shopper Insights and Shopper Marketing

    The next stage involves value engineering to produce an innovative, cost-effective solution that still meets the brief. We then provide a prototype for you to assess and use your feedback to create the final piece for production.

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    Shopper Insights and Shopper Marketing

    Once the final solution is ready, we commence production at one of our manufacturing facilities across the globe, (depending on the logistical requirements). Our team take care of the entire sourcing and manufacturing process, providing you with the best possible total project cost.

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    Shopper Insights and Shopper Marketing

    Finally, we arrange the warehousing, global logistics and implementation of your retail solution. KSF Global provide ongoing support to you and your team, to ensure that your project runs smoothly from start to finish.

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    Shopper Insights and Shopper Marketing

    Benefits of working with a global shopper insights and shopper marketing solutions provider

    Shopper Insights and Shopper Marketing

    Choice of location for optimal logistics

    Shopper Insights and Shopper Marketing

    Value engineering at the prototyping stage

    Shopper Insights and Shopper Marketing

    Work directly with the manufacturer

    Shopper Insights and Shopper Marketing

    Utilise a global network for cost savings

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    We provide Shopper Insights and Shopper Marketing for these sectors

    What we can do for your sector

    Let’s discover your Value Proposition together

    One of the best ways to use point of sale stands is to create a value proposition; something that quickly communicates to consumers exactly why buying your product is the right thing for them. This should be done in clear, concise language, ideally with a specific call to action that informs customers of the main reason they should make a purchase.

    Let’s discover your Value Proposition together

    One of the best ways to use point of sale stands is to create a value proposition; something that quickly communicates to consumers exactly why buying your product is the right thing for them. This should be done in clear, concise language, ideally with a specific call to action that informs customers of the main reason they should make a purchase.

    Games workshop gaming tables circular for case study

    Case Study

    Improved in-store shopping experience

    See how we helped Games Workshop to improve their store layout for a better shopping experience:

    • Bespoke retail fixtures including gaming tables and POS dispensers for magazines.
    • Drastic cost savings thanks to more streamlined display units.
    • The full store layout audit process.

    Games Workshop – Purchasing Manager

    “An exceptional partner”

    “Games Workshop has always found KSF to be an exceptional partner. Having strong ties in Europe and the Far East, they have consistently been able to source products for our expanding retail business with the quality and specification to suit and a price which delights.”

    OSPREY LTD. – Marketing Coordinator

    “I look forward to working further with them in the future.”

    “KSF are quick to deliver and always provide updates every step of the way despite sometimes being given short deadlines which is always greatly appreciated. We have developed a great relationship with them as not only do they produce great product, but we trust them to provide us with the best retail design solutions and ideas at the best price – they always have the client’s needs and requirements in mind and I look forward to working further with them in the future. “

    REGATTA – Marketing Manager

    “KSF offers excellent customer service”

    “We have worked well with KSF Global over the last 3-4 years. We have very specific requirements for our retailers across the UK and throughout Europe. We constantly challenge KSF’s retail design agency team to come up with new designs, whilst maintaining value for money prices and they have delivered on all levels. KSF offers excellent customer service, which means that we are kept up-to-date with any new developments that take place.”

    NUTTALL – Dave Roberts, Head of Operations

    “I would wholeheartedly endorse them as a supplier”

    “I have been working with KSF for around four years now and in that time, we have developed a solid relationship. I particularly like working with Benjamin Wang, who brings a different perspective to most issues that other companies do not. In our time working together, KSF have completed several large projects for some major high street names to a high standard, in a timely manner. Their pricing has always been competitive, regardless of the type of product. The team as KSF have excellent communication and I would wholeheartedly endorse them as a supplier.”

    Shopper Insights and Shopper Marketing

    Shopper Insights and Shopper Marketing Solutions

    See our unique shopper insights & shopper marketing solutions

    China Express Pack

    This solution is for customers that require repeat orders of fixtures or displays with a forecasted plan in place.

    We have two options available for a reduced lead time:

    • Super speed: Delivery from buffer stock: 4 weeks to the West Coast (USA) or 5 weeks to the UK and EU
    • High speed: Quick production with a raw material commitment: 8 weeks tto the West Coast (USA), 9 weeks to the UK and EU

    Benefits:

    1. Significant cost saving for products and warehousing.
    2. Quick response to ad-hoc requests.
    3. Assured quality consistence for roll-out programs.
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    The New Store All-in-One Box

    For global store roll-outs or franchise store openings.

    The KSF Global team work as an integrated part of your operations to transport the fixtures and fittings to your installation site in one delivery.

    Lead time can be as little as 5 weeks from China, with total project cost savings for the project.

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    Global Forwarding and Warehousing

    Our service reaches your destination.

    We manage global forwarding to places you want to reach, we have warehousing and distributing partners that cover North America, Europe, Asia and Greater China

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    Product Launch Service

    This service is for brands that are launching a new product in retail.

    The KSF team help you to co-ordinate with the retailer, on discussions including placement, space and installation to create product displays that are not only effective, but delivers your solution on-time and in-budget.

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