Shopper Insights and Shopper Marketing

Our shopper insights and shopper marketing service can help you to understand how your customers behave when browsing, choosing and purchasing products.

Using tried and tested techniques, we empower clients to make educated business decisions with in-depth shopper research. Our shopper insights and shopper marketing service can help you to:

  • Make the right decisions.
  • Design effective retail displays.
  • Create high quality retail displays for your brand or retail stores.
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Hunter footwear freestanding shoe display

Shopper Insights and Shopper Marketing Services

Understanding how consumers shop, not just what they are buying, gives you greater insight into the placement of displays. It can also help you to determine where retail technology may be useful in a store and how customers browse.

Shopper Insights can help you to make the right decisions on:

  • Product displays and packaging
  • Categories or sections in a retail store
  • Placement of promotional products
  • Shopper browsing behaviour
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The value of this service comes in helping to analyse the key influences of brand and category performance. This can help retailers work in tandem with the needs of shoppers, improve collaboration with retail partners, drive brand and category loyalty and overall help retailers grow their sales and market share.

Using data to create meaningful, actionable insights can be difficult. Shopper insights helps you to make more informed decisions that will get you closer to your customers and allow you to meet and surpass their expectations.

Our Shopper Insights and Shopper Marketing service can deliver the insights you need to develop the right product displays or retail fixtures. This is all with the aim of helping you make better, faster decisions in order to grow your business and create a great return on investment.

Shopper Insights give us the intelligence to develop the most effective POS / POP displays and retail fixtures & fittings. It means we’ll be more likely to place the right fixtures & fittings for the kind of store your own or run.

The research we undertake goes into the concept and design part of our retail project process to guide and confirm our assumptions when developing a final concept and prototype. This is invaluable given the wide array of customer demographics out there in the marketplace.

Case Study

Improved in-store shopping experience

See how we helped Games Workshop to improve their store layout for a better shopping experience:

  • Bespoke retail fixtures including gaming tables and POS dispensers for magazines.
  • Drastic cost savings thanks to more streamlined display units.
  • The full store layout audit process.
Games workshop gaming tables circular for case study
Shopper Insights and Shopper Marketing

Case study

An Eco-friendly POP display

  • A sustainable, versatile display with a sleek design.
  • Full roll-out to distribution centres worldwide.
  • Production cost savings to maximise budgets

Games Workshop

“An exceptional partner”

“Games Workshop has always found KSF to be an exceptional partner. Having strong ties in Europe and the Far East, they have consistently been able to source products for our expanding retail business with the quality and specification to suit and a price which delights."

- Purchasing Manager


“KSF offers excellent customer service”

“We have worked well with KSF Global over the last 3-4 years. We have very specific requirements for our retailers across the UK and throughout Europe. We constantly challenge KSF’s retail design agency team to come up with new designs, whilst maintaining value for money prices and they have delivered on all levels. KSF offers excellent customer service, which means that we are kept up-to-date with any new developments that take place.”

- Marketing Manager


“I look forward to working further with them in the future.”

“KSF are quick to deliver and always provide updates every step of the way despite sometimes being given short deadlines which is always greatly appreciated. We have developed a great relationship with them as not only do they produce great product, but we trust them to provide us with the best retail design solutions and ideas at the best price – they always have the client’s needs and requirements in mind and I look forward to working further with them in the future. "

- Marketing Coordinator


“I would wholeheartedly endorse them as a supplier .”

“I have been working with KSF for around four years now and in that time, we have developed a solid relationship. I particularly like working with Benjamin Wang, who brings a different perspective to most issues that other companies do not. In our time working together, KSF have completed several large projects for some major high street names to a high standard, in a timely manner. Their pricing has always been competitive, regardless of the type of product. The team as KSF have excellent communication and I would wholeheartedly endorse them as a supplier."

-Dave Roberts, Head of Operations

Globally Created, Locally Delivered

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