Retail managers are likely to have to choose between bespoke store fixtures and those that come ready-made. So which is better? Read on to find out.
Choosing between bespoke and ready-made store fixtures isn’t simple. There are a lot of factors to consider, and you need to think about what is right for your brand. After all, fixtures can have a major effect on your business. Choosing wrong can leave your store looking cheap or disjointed, and this can put customers off.
Here are some of the things you need to consider when choosing between bespoke and ready-made store fixtures:
Perhaps most importantly, you need to consider your budget. A bespoke store fitting is almost always going to cost more than a ready-made one, which can add up to a lot when you are outfitting an entire store.
However, you should consider the return on investment. The extra revenue you get from using a bespoke display to highlight a particular product could more than justify the cost. You might find that paying extra to customise your main displays is worth it while outfitting the rest of the store with ready-made fixtures.
It’s easy to assume that cheaper ready-made fixtures will be of a poorer quality than a bespoke solution. However, that is not the case. While there are certainly advantages to going bespoke, ready-made products will still be high-quality and look good in your store.
Getting this right is important. While you want to remain within your budget, the last thing you want is for your store to look cheap. Luckily, there are plenty of excellent ready-made fixtures out there that will fit in with the look of your business and add to your retail environment.
Finally, you should consider how much you want your fixtures to showcase your brand. While ready-made options can be great, they tend not to add to your company image. Opting for a bespoke offering can be better, as you can customise them with the colours, shapes and slogans that are unique to your brand.
As a rule, therefore, you should think about using bespoke fixtures for anything involving showcasing a particular product or your brand. However, if you decide to opt for ready-made fixtures you can still get a high-quality display that integrates well with your store.
If you need help deciding what is the best store fixtures solution is for your customer’s shopping experience, get in touch with our team. We are happy to advise and point you in the right direction.