Head of Commercial

Permanent, Full-time

Company Overview 

KSF Global Ltd has delivered bespoke, high-quality POS displays and store fixture solutions to well-known brands and retailers for 20 years. Following our recent relocation to a state-of-the-art, purpose-built HQ, the business is entering a new phase of growth with the launch of LCD & LED digital signage, self-service kiosks, ESL, and payment devices, targeting wider customer bases and new verticals (Hospitality, Health & Wellbeing). These initiatives open up new routes to market and more scalable, repeatable revenue streams. 

To support this next stage, KSF Global is seeking a Head of Commercial to work closely with the MD on strategy, business development, and commercial operations to deliver sustainable sales growth across existing and new markets. This is a hands-on, senior SME role, combining strategic oversight, revenue optimisation, and operational delivery. 

Role Summary 

The Head of Commercial will be responsible for defining and executing KSF’s commercial strategy, driving sustainable sales growth, managing key accounts.  

We are seeking a commercially driven, strategic and hands-on Head of Commercial to lead KSF’s next stage of growth and professionalisation.

This role will take ownership of:

• commercial strategy,
• sales leadership,
• marketing direction,
• market expansion,
• strategic account development,
• pricing and profitability,
• and scalable revenue growth.

The successful candidate will play a key role in introducing stronger commercial structure, forecasting, accountability and cross-functional alignment across Sales, Marketing, Operations, Product Innovation and Finance.

This is a high-impact leadership opportunity for someone who is equally comfortable operating in:

• bespoke project environments,
• product-led sales environments,
• and technology-enabled commercial solutions.

Key Responsibilities

Commercial Strategy & Growth

• Develop and execute KSF’s commercial growth strategy
• Support transition from bespoke-only projects to a hybrid business model
• Identify scalable revenue opportunities and new market sectors
• Build predictable and sustainable commercial processes
• Support development of new sales channels including online and more transactional sales models

Sales Leadership & Account Growth

• Lead and develop the sales function
• Improve pipeline management, conversion rates and forecasting
• Drive new business acquisition and strategic account growth

• Develop sector-specific commercial approaches for:

  • retail,
  • hospitality,
  • healthcare,
  • and wellbeing sectors
• Drive cross-selling between fixtures, POS and technology solutions

Marketing & Brand Development

• Lead commercial marketing strategy aligned with business growth objectives
• Oversee lead generation and campaign activity
• Strengthen KSF’s positioning across both traditional retail and emerging sectors

• Support development of:

  • website strategy,
  • digital marketing,
  • case studies,
  • social media,
  • exhibitions,
  • showroom activity,
  • and product launch campaigns

• Improve communication of KSF’s combined strengths in:

  • bespoke manufacturing,
  • modular product systems,
  • and technology integration

Product & Market Commercialisation

Work closely with the Product & Innovation team to:

• support launch of standardised and modular product ranges
• commercialise digital signage and technology solutions
• improve product positioning and go-to-market strategies
• develop scalable and repeatable commercial offers

Commercial Performance & Profitability

• Improve pricing discipline and margin management
• Monitor sales performance, commercial KPIs and profitability
• Improve forecasting accuracy and commercial reporting
• Support strategic partnerships and channel opportunities

Leadership & Collaboration

• Build strong relationships with key clients and stakeholders
• Work collaboratively with Operations, Product Innovation and Finance teams
• Help professionalise the organisation while maintaining KSF’s entrepreneurial and customer-focused culture

Candidate Profile

We are looking for someone with:

• proven commercial leadership experience within below related industries: retail design and supply, shopfitting, interiors, manufacturing, printing, digital signage, technology product
• strong sales, business development and marketing capability
• experience scaling SME or growth-stage businesses
• understanding of both bespoke project environments and product-led sales models
• strong commercial acumen, communication and leadership skills

Highly desirable:

• experience with digital signage or technology products
• ERP / CRM systems experience (Odoo experience advantageous)
• experience introducing scalable or more transactional sales models

Personal Attributes 

• Player–leader: practical “do-er” with a cerebral, analytical approach 
• Strategic thinker with strong execution capability 
• Comfortable operating at board-level and with operational teams 
• Data-led, commercially rigorous, and outcome-focused 
• Entrepreneurial and adaptable to SME growth 
• Strong communicator able to influence internally and externally 

Salary & Benefits 

• Base Salary: £60,000 - £70,000 
• Commission & Bonus: £10,000 – £20,000 
• Annual Paid Holiday: Up to 25 days 
• Benefit: Car allowance