- How to make it eye-catching
- How to communicate brand identity
- How to make the most of the space
- How to increase sales
1. Simple and powerful drinks retail display
This Stolichnaya stand serves up a simple yet powerful drink promotional display unit that packs quite a punch.
With its strong and unflinching personality, the use of red colouring pulls the eye, while the bottles themselves are stacked in a way that almost resembles the high rises of a major Russian city. In this case, the branding speaks for itself.
2. Consider cross-merchandising that makes sense
Get creative with your drink retail displays and boost sales by cross-merchandising drinks, mixers and other products that complement each other. For example, Jager is often mixed with Red Bull, so having them side by side instantly suggests a drink that customers can create and makes it easy for them to stock up on what they need.
3. Craft a scene
Drink product displays don’t have to be stagnant, as shown by this Johnnie Walker set-up. Crafted in the replica style of a classy bar, it doubles down on the enjoyment of standing in a space and sipping a Johnnie Walker in style.
4. Pop with colour
A pop of colour can go a long way when it comes to bringing a new dimension to your drink retail displays. This freestanding travel cup display has an eye-catching, cute, and well-organised layout in rainbow shades which adds to the instant happiness someone may experience when buying your product.
5. Offer a taste test
Make the most of the products you want to draw attention to with a complimentary tasting. This easy-to-set-up and interchangeable whiskey-tasting display has been designed with changeable branding in mind and offers an attractive option for boosting sales and engagement.6. Focus on a single product
Highlight a single product and let it capture all the attention. Multiple products on display can become overwhelming and blurry for the customer. By streamlining and picking a single product to focus on, you can really highlight the features and branding of the specific drink.
7. Keep your cool
Keep things cool and boost sales by creating a drink retail display within a chiller. Nothing will pull customers closer to purchase on a warm day than the idea of a cold drink. Placing it next to the till also drives up that impulse purchase on the way out.8. Don’t be square
Get creative with your shapes when crafting your drink retail display ideas. By thinking outside the box, you can create an eye-catching, fun, and completely relevant display to boost footfall.9. Go low
While tall drink towers seem to be the norm when it comes to point of sale displays for beverages, you can also get down low. You can effectively layer your displays by having a low-placed retail display like this one from Coca-Cola (perhaps having a low mixer and a tall spirit). By going low, you also make your larger bottle objects easier to pick up.10. Create an elevated status feel
When dealing with high-price items, consider creating an elevated drink retail display like this example from Remy Martin. The use of sleek, wood-finished cabinets and display cases and elegant typography invites a premium feeling and a sense of exclusivity that can encourage higher purchases.11. Go big on your brand story
Use your drinks retail display idea to tell the story of your brand. This gorgeous example from Aperol captures the essence of this Italian favourite. Using bright citrus colours and recreating a shuttered Italian window with a flush of greenery, you instantly get a feel for the mood and the magic that this cocktail is here to recreate.12. Consider your customers’ needs
When it comes to drinks retail displays, you can get creative and use the space to anticipate your customers needs. By making displays that anticipate what your customers are shopping for and the experience they are seeking, you can get your solutions all lined up and bump up your sales.13. Make the most of counter space
Don’t forget to utilise countertop space when it comes to your retail display ideas. This example calls on a simple and rustic-looking plywood stand that looks great with a handful of beers for a last-minute purchase.Enhance Your Drink Retail Displays With KSF Global
As a retail design agency, we have plenty of experience creating and designing a wide range of retail point of sale display solutions. Get in touch to find out how we can help you make your next product launch successful with effective POS marketing techniques.
