PROJECT
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Mulberry
To achieve aggressive global growth, Mulberry, Britain’s premium lifestyle brand, appointed KSF to roll out a new store concept.
Due to KSF’s owned supply chain, 30% to 80% was saved compared to existing suppliers, enabling Mulberry to open more stores at much lower costs.
KSF’s dedicated team in both the UK and China worked seamlessly with a design agency to achieve a new design and value engineering.
KSF cooperated with shop fitters to meet the store opening program for 25 stores in 10 countries in the first 12 months, including the flagship store on New Bond Street, London and Mulberry’s head office showroom. We also used its UK suppliers to supplement our China production to give Mulberry more flexibility in quantity and lead time.
What we were asked to do
- Make significant cost savings
- Add value engineering to meet the budget
- Manage a volume roll-out to Europe
What we achieved
- Continued development
- Conducted highly bespoke production
- Managed complicated materials and finishes
- Stock management
- Collaboration with shop fitters and design agency
- Global distribution

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About KSF Global
KSF Global are experts in designing and manufacturing POS display stands and retail display solutions. The team create and build retail units that function perfectly on the shop floor while enticing customers to buy. Working seamlessly across the world, KSF Global provide store fixtures and fittings for big name brands and retailers. A true one-stop shop for creating the perfect shopping experience.
What sets KSF apart?
Since 2005, KSF Global have built up a trusted reputation and a strong track record by providing adaptable and reliable solutions for our customers' in the ever-changing retailing environment.
For many clients, we have become their "Key Success Factor", by ensuring a powerful synergy from concept to completion. For retail professionals everywhere, KSF Global are delivering the successful implementation of display projects and showing our clients improvement in terms of quality, time, cost, communication and sustainability.
“The quality of service and collaboration with yourself, Lisa and your company has been nothing but first class and I am hopeful
that we may have another project for you to quote on very soon.
Thanks for everything during this project and we will use KSF again very soon!!”
Director of Space Planning and Display
DG Americas




