We create retail skincare displays for beauty and cosmetics brands & retailers globally. A good skincare display stands should promote your product or brand while seamlessly fitting in with the store’s overall aesthetic.
Creating the perfect skincare display for your products is essential in the competitive retail market. Skincare display stands should not only display your products functionally, but also communicate your brand value to your target customers.
Ask yourself the following questions when planning your retail skincare display:
- Do you want to reflect or uplift your brand image to target customers?
- How will your display stand entice customers with key messages in the crowd of competitors?
- What the life expectancy of this skincare display and your budget per display?
- Are there any restrictions to take into account? Footprint, height, style etc?
- Does the design need to be consistent with your previous designs or are you looking for inspiration?
Shoppers are savvier than ever, and they know what they want from brands. This means that your skincare display needs to find the right balance between educating your customers and guiding them to the product they are seeking.
Think about the different reasons that customers are choosing to shop with your brand. What is your USP, and how can you show shoppers? Is it the formula, your ethical standards or the ingredients? Your display needs to help your customers navigate to the right product for them.