A trainer display stand or retail fixtures for trainers needs to showcase your products in the best way.
You may be creating a new product display for a new product campaign or for a long-term retail promotion with seasonal graphics. To compete in the increasingly competitive sports retail market, it’s essential that your product display is unique while reflecting your brand.
Your trainer product range will likely consist of similar sized shoes, but it’s important to showcase the different product features and aesthetics. Therefore, it’s crucial to create a trainer display stand with a specific brief in mind.
Ask yourself all of the following questions when planning your trainer display:
- How many SKUs need to be on display?
- What is the ideal quantity per SKU on display?
- Does the display stand need seasonal updates, or is it temporary?
- What is your total project budget?
To create your retail design brief, think about your products USP. What do your customers need to know? It may be the performance, benefits or the aesthetic features of your products.