Case Study


In order to achieve aggressive global growth, Mulberry, as Britain’s premium lifestyle brand, appointed KSF to roll out a new store concept.

Due to KSF’s owned supply chain, 30% to 80% was saved over existing suppliers, which enabled Mulberry to open more stores at much more affordable costs.

KSF’s dedicated team in both the UK and China worked seamlessly with a design agency to achieve new design and value engineering. KSF cooperated with shop fitters to meet store the opening program for 25 stores in 10 countries in the first 12 months including the flagship store on New Bond Street, London and Mulberry’s head office showroom. KSF also used its UK suppliers to supplement our China production to give Mulberry more flexibility in quantity and lead time.

According to a financial report, Mulberry has increased its sales by 69%, retail sales increased 44%, profit before tax up by 353% to year-end 31st of March 2011. There has also been a 473% increase in earnings per share.


More clients

Games Workshop

“An exceptional partner”

“Games Workshop has always found KSF to be an exceptional partner. Having strong ties in Europe and the Far East, they have consistently been able to source products for our expanding retail business with the quality and specification to suit and a price which delights."

- Purchasing Manager


“KSF offers excellent customer service”

“We have worked well with KSF Global over the last 3-4 years. We have very specific requirements for our retailers across the UK and throughout Europe. We constantly challenge KSF’s retail design agency team to come up with new designs, whilst maintaining value for money prices and they have delivered on all levels. KSF offers excellent customer service, which means that we are kept up-to-date with any new developments that take place.”

- Marketing Manager


“I look forward to working further with them in the future.”

“KSF are quick to deliver and always provide updates every step of the way despite sometimes being given short deadlines which is always greatly appreciated. We have developed a great relationship with them as not only do they produce great product, but we trust them to provide us with the best retail design solutions and ideas at the best price – they always have the client’s needs and requirements in mind and I look forward to working further with them in the future. "

- Marketing Coordinator

Globally Created, Locally Delivered