Gondola displays are freestanding display fixtures used to showcase products. Most gondolas have a flat base and shelves, hooks or other ways to display products. You can arrange shop gondolas in an end-to-end display to create rows of shelves or at the end of an aisle to showcase high-end or special items.
Gondola displays have a wide range of benefits for retailers:
- Versatile and flexible shelving
- Easily adaptable shelving to fit a range of products
- Graphics or signage can be added to create an influential point of purchase
- Visuals can be easily changed for seasonal updates
- Increases sales in retail
A retail gondola display can be used as general retail shelving, or as a centrepiece display by placing individual gondolas in the middle of your store. Placement is key when it comes to gondola displays. When deciding on the location, think about what stage of shopping your customers will be in when they reach the display