Gondola displays are freestanding display fixtures used to showcase products. Most gondolas have a flat base and shelves, hooks or other ways to display products. You can arrange shop gondolas in an end-to-end display to create rows of shelves or at the end of an aisle to showcase high-end or special items.
Gondola displays have a wide range of benefits for retailers:
- Versatile and flexible shelving
- Easily adaptable shelving to fit a range of products
- Graphics or signage can be added to create an influential point of purchase
- Visuals can be easily changed for seasonal updates
- Increases sales in retail
In addition, this is also a type of shelving that can more or less be used in any kind of shop. These units are designed to maximize floor space, adding flow and direction to foot traffic and encouraging customers to browse throughout the whole shop, which can increase sales and impulse buys.
These is no limit either in terms of options for this type of shelving. Gondola shelving units are available in several different heights and depths to suit different shelving requirements. Also, you can adapt how many shelves you have and dictate the shelf height based on the products being displayed / stocked on them.
Very typically, this is the chosen means of retail shelving display in supermarkets, grocery stores, liquor stores, gift shops, bakeries and more. Easy to assemble and integrate, they can literally have any products placed on them.
A retail gondola display can be used as general retail shelving, or as a centrepiece display by placing individual gondolas in the middle of your store. Placement is key when it comes to gondola displays. When deciding on the location, think about what stage of shopping your customers will be in when they reach the display