Sports retail displays should leap out of the space and showcase activity, life, and colour. Whether getting us in the mood for summer swims or inviting us to be active on the slopes, your sports point of sale should tick the boxes when it comes to engagement and energy. Retail displays and point of sales should:
- Draw consumers in
- Showcase your retail creativity
- Increase sales
Sports point of sale for the win
1. Be on-brand
Rugby company, Canterbury, pull out all the stops when it comes to their masculine-edged displays. In keeping with the theme of the sport, this strong and compelling visual retail display echoes the brand energy of playing with negative space, using team colours and making a direct reference to the body - the centre of the sport.
2. Help shoppers visualise
3. Let the product do the talking
Many sports brands want to embrace the zero-fuss attitude that consumers crave when it comes to their workout or activewear. Here, Craghoppers again reminds us that a great display can simply be letting the product do the talking. This minimalist stand is sleek and simple, yet still stays on brand - sharing a sense of confidence that reminds us Craghoppers is for those who need no adornment, just style and skill.
4. Present your values
5. Showcase accessories in style
We all know that sport isn’t just about clothing, as this display from outdoor company Regatta reminds us. This walking pole retail display is a clever way of showcasing those added extras you need when out hiking. It does this by combining the aesthetic appeal of order and various sizes with those outdoorsy touches like choosing wood as the stand - an echo of the outside world.
6. Don’t choose between design and safety
7. Play with shape and product
This tower display by Adidas plays with shape and product by taking the spherical football and displaying it in a tall standing tower that catches the eye. The detailing on the sports point of sale design is also timely and adds to the excitement. The aggressive shaped base and German flag colour scheme align with the signature Adidas logo and wings.
8. Capture the heritage
9. Keep it simple
Sports brand Dare2b keeps it simple. Clean, clear lines ensure the clothing is front and centre, and options for both hanging and folded clothes showcase matching items. The simplicity of a black or white stand means customers’ attention is drawn to the products themselves, and using a white stand for ski wear evokes a feeling of the slopes.
10. The versatile rucksack stand
11. Create an immersive world
Sports retail displays can truly make a statement by creating an immersive world for consumers. Dicks House of Sport took their shoe display racks one step further and turned their merchandise into an actual stadium right inside the store. They even laid astroturf on the floor to evoke the physical feel of a stadium. Creative, innovative, and with plenty of display space, Dicks have broken the mould when it comes to immersive retail experiences.12. Mix up your media
Speedo does a great job of mixing different media into their window displays - getting everyone in the mood for summer while displaying their sporting wares. Using a clever combination of well-placed mannequins and relatively simple DIY materials, they have created a living scene that speaks volumes.13. Use wall space
Don’t let a good wall go to waste when it comes to your sports retail display ideas. This epic example showcases what can happen when you go deep and think about your retail displays from every angle. Capturing movement, sport, colour, and patriotism, this sporting display is all about going big and taking the scene out of flat space.14. Think seasonal
All great sports retail displays can up their relevance and visual interest by staying in seasonal style. The summer months may call for tennis, swimming, jogging, and other outdoor activities, whereas winter is all about snow sports.15. A full senses experience
This colourful and compelling sports retail display uses print imagery, mannequins, and physical clothing to create a full sensory experience. The range of dimensions and colours added to this display helps it jump out from the wall and draws the audience in.Enhance Your Sports Point of Sale With KSF Global
As a retail design agency , we have plenty of experience creating and designing a wide range of sports point of sale display solutions . Get in touch to find out how we can help you make your next product launch a success with effective POS marketing techniques.
