Are you about to launch a new product into retail?
If you’re a marketing manager, a brand manager or a merchandiser, you know the struggle of looking for new and creative point of sale display ideas that entice and delight shoppers while showcasing your brand in the best possible light.
Executing a product launch successfully in-store is a vital way to draw the customers’ attention to products and effectively reach shoppers at the point of sale can make or break a new campaign.
Be inspired by our 30 creative point of sale display ideas from the world of Fashion & Apparel, Sports & Outdoor, Consumer Electronics, Beauty & Cosmetics, Watches & Jewellery, Healthcare & Homeware, DIY & Gardening and Food & Drink.
Fashion & Apparel Point of Sale Display Ideas
1) Kenneth Cole Point of Sale Suit Display
Kenneth Cole’s “Suit Yourself” POS display is the perfect combination of simplicity and wordplay. Keeping the design simple and message short and snappy draws the customer in while letting the clothes speak for themselves.
To find out how Kenneth Cole achieved its brand vision with a clothing display fixture: download the case study here.
2) Mulberry Counter Display
3) Superdry Clothing Stand on Wheels
Tip: Think about how you want your customers to feel when they see the display and opt for colours generally associated with the emotions you want to create.
4) Primark Low-Cost Point of Sale Offers
5) Dickies Clothing Gondola Point of Sale Display
Point of Sale Display Ideas for Sports & Outdoor Brands
6) Adidas Inspirational Point of Sale Display
Image credit: pinimg.com
7) Unicorn Darts Display
8) Clothing Rail Point of Sale Display
Displaying clothing items on a transportable gondola display like this POS display example is a flexible and modern solution. This concept shows how you can add small touches like measurements and a space for leaflets to add value to the display.
Tip: For a unique point of sale idea, try adding interactive content to your POS stand, such as videos or interactive displays.
Consumer Electronics Point of Sale Display Ideas
9) Games Workshop Gaming Tables
10) Product Demo Stand POS Idea
When it comes to premium technology products, customers need more reassurance to make a purchase. This product demo concept is clean and unobstructed so shoppers can easily see the main features and interact with the product.
11) WiiU Console Point of Sale Display
12) Sony Camera POS Display
Tip: 61% of consumers say they prefer retailers that have Augmented Reality (AR) capabilities. Try including AR in your displays so customers can, for example, see how your product will look in their home.
Point of Sale Display Ideas for Beauty & Cosmetics
13) ILove Product Display
14) Jergens Naturals Simple Display
15) Makeup Display Stand
Tip: Customers looking for luxury brands respond to entirely different designs than those who want organic, cruelty-free beauty products. Make sure each element of your display resonates with your brand. Consider the material, the graphics and the permanency of your display.
16) Gentlemen’s Grooming Point of Sale Display
Ideas for Watches & Jewellery Point of Sale Displays
17) FitBit Watch Display
18) Ben Sherman Accessories Display
19) Breo Point of Sale Watch Display
Point of Sale Display Ideas for Healthcare & Homeware Brands
20) Elvie Counter Stand POS
21) Holland and Barrett Point of Sale Event
Image source: Squarespace
To create a sense of urgency around your product, try organising a time-limited promotional sale event to urge customers to buy it while the offer stands. Draw inspiration from Holland & Barrett’s 25% off sale event with their gondola end display.
Tip: Stand out by having your POS displays come in unique shapes and sizes, like a drink bottle, a giant pen or a fruit tree.
DIY & Gardening Point of Sale Display Ideas
22) B&Q Gorilla Glue Eye-Catching Point of Sale Display
This is an excellent example of a POS display dump bin that stands out and ensures no one will miss it. Large font helps customers spot the stand from across the store.
23) Hozelock Concept Screen Product Display
24) Beta Tools Display
Image credit: e.fox
Showcasing a wide variety of products like the display of these tools is a perfect way to cross-sell accessories across a category of similar products.
25) Fig POS Display Stand
Image credit: Paul Cartwright branding
Tip: Don’t cover your products behind parts of the display, but make sure your products are easily accessible for your customers.
Ideas for Food & Drink Point of Sale Displays
26) Colmans Temporary Product Display
27) Green & Blacks Product Display
28) Starbucks Fridge and Product Display
Image credit: great northern instore
29) Cadbury Seasonal Display
Image credit: pop-online
30) Alpen Point of Sale Example
Tip: Make sure your POS display is always tidy and well-stocked. Also, regularly evaluate sales and positioning to highlight newer or more popular items.
Take a closer look at these spectacular Point of Sale displays to fuel your creativity by downloading your own copy of all examples here.
Enhance Your Point of Sale Display With KSF Global
To find out how we can help you make a roaring success of your next product launch through effective POS marketing techniques, get in touch today.